Mission and Vision
Mission
24 million dogs and cats live in German households. That's 24 million opportunities every day that we want to take advantage of to save valuable resources and protect the environment with healthy food.
As an EU specialist, HenArt is committed to developing and producing sustainable, healthy and wholesome food for dogs and cats and to raising awareness of these unique products among EU consumers.
HenArt's mission is simple yet powerful: We strive to provide healthy, sustainable, and ethically sourced pet food. We understand that your pet's health and well-being are of utmost importance. That's why we use only the finest plant-based ingredients and insect proteins, carefully selected to meet your pet's nutritional needs.
When developing our products, we place the highest priority on quality and sustainability. We believe that healthy eating begins with ethical choices. By using plant-based ingredients and mealworm protein, we reduce our carbon footprint and contribute to a more sustainable future for our planet. Mealworms are an excellent source of high-quality protein and essential nutrients, and their cultivation has minimal environmental impact compared to traditional animal protein sources.
At HenArt, we're not just about feeding pets; we're also about making responsible choices that have a positive impact on the environment and all living things. We're committed to transparency in our production process and strive to follow ethical practices in everything we do.
Our innovative approach with plant and insect proteins provides a unique combination of nutrients that contribute to your pet's overall health and vitality.
Our goal is to empower pet owners to make healthy and sustainable choices without compromising the nutritional value and quality of their beloved pets' food. When you choose HenArt, you're choosing a conscious and responsible lifestyle that benefits both your pet and our planet.
Vision
At HenArt, we strive to improve the health and well-being of pets worldwide by providing innovative nutritional solutions. Our vision is to not only promote plant-based diets but also incorporate high-quality mealworm insect protein into our products. By offering these sustainable and nutritious alternatives, we aim to contribute to a healthier future for pets and a more sustainable world.
HenArt believes that both plant-based foods and insect proteins are effective ways to promote pet health while reducing their environmental footprint. Our products are formulated to be complete and balanced, providing all the essential nutrients needed for a healthy and happy life.
With this forward-thinking approach, we hope to create a world where pet owners can make informed choices about the nutrition of their beloved pets while contributing to the protection of our planet.
Extended Description: Our vision at HenArt is ambitious: to improve the health and well-being of pets worldwide by promoting plant-based diets and a range of products based on mealworm insect protein. We believe that sustainable nutrition is not only a healthy choice for pets, but also a step toward a more sustainable and ethical world.
By highlighting the benefits of a plant-based diet, we aim to raise awareness among pet owners around the world about the positive impact it can have on their pets. Our products address specific health concerns such as food allergies, skin and coat issues, digestive problems, and weight management. By providing pets with a balanced diet rich in essential nutrients, we contribute to their overall well-being and quality of life.
We strive to lead the pet food industry by continuing to innovate and promote the benefits of a plant-based diet. Our goal is to create a future where plant-based diets are the norm for healthy and happy pets worldwide.
How do we do this?
Sustainable insect protein from mealworms 🐛
Your contribution to climate protection with feed from mealworms instead of from conventional livestock farming per 1kg of protein:
- 🐄 💨 25 times less greenhouse gas emissions
- 🚰 20 times less water consumption
- 🛖 44 times less space consumption
You can find out more about the benefits of insect protein here .
Medically approved food for happy cats & dogs 👩⚕️
Half of all food on the market contains too few vitamins, minerals, fats and proteins and can cause intolerances. We are changing that:
- 🍲 Suitable for allergy sufferers & easily digestible
- 💪 High protein content & complete amino acid profile
- ⚖️ Rich in valuable vitamins, minerals and omega 3 fatty acids
- 🌿 Only natural ingredients & no grains or other additives
- 👩⚕️ Developed with veterinarians and medically tested in more than 20 studies
You can find out what else makes our food so healthy here .
With you - owners who want to reduce the CO2 paw print of their four-legged friends with us 💚
Help us to fulfill this mission together with you:
- Send us pictures and videos of your loved ones cleaning out their "sustainably filled" bowls 😋
- Give us open feedback on our products, and also ideas on how we can improve and help you